As a field marketing manager, I’ve been to my fair share of tradeshows. In fact, I’ve planned, packed for, and pretty much done all the logistics leading up to some Special leads events. So, you could say that “tradeshow” is my middle name! But, over the years, I admit I’ve forgotten things here and there and wish I had done this or that ahead of time as well. After spending much time reflecting on this Special leads topic, I want to share my wisdom with you so that you can (hopefully!) avoid some of the mistakes that I’ve made.
Enjoy these tips! Shipment Essentials When you’re packing Special leads weeks before the tradeshow to meet that warehouse deadline, you are bound to miss some important items as you run around in a flurry. So, make sure to always include the following: 1. Raffle sign and business card Special leads collector (fish bowls make excellent card-holding devices) We all know there is a lot of noise at tradeshows, so you need to find a way to stand out and draw attention. Come up with a Special leads fun idea for an appealing raffle item (some popular items:
Beats By Dre headphones, GoPro, Apple Watch) to draw leads Special leads into your booth—especially if it’s a show where you don’t have a leads’ badge scanner. Ask visitors to drop in their business card to enter your raffle, and take the opportunity to provide them some more informatio Special leads n about your company’s offerings. 2. Sign-up sheets Forgetting business cards is super common, but have no fear, there’s another way to capture leads’ information. (By the way, take this as a subtle cue not to forget your business cards either!)